PHOENIX SANTAMARIA
Vodka Cruiser
Cannoisseurs
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Vodka Cruiser
Cannoisseurs
Three fancy cocktails.
Three fancy courses.
Canned for your fancy convenience.
In Australia, all the best things happen outside. No wonder then, that we do our drinking outside too. So when Vodka Cruiser decided to create a fancy new range of canned cocktails designed to be sipped on absolutely anywhere, we needed to prove that truly fancy things can actually be enjoyed outside.
Year:
2023
Media:
Integrated PR
Client:
Vodka Cruiser
Awards:
"Redefines Fancy"
Charlie Carrington
Atlas Dining Executive Head Chef & Owner
Introducing Cannoisseurs. A portable three-course degustation created by award-winning chef Charlie Carrington, with each course designed to pair perfectly with each of the three fancy cocktails.
816,000+
Number of Canned Cocktails sold in the first 3 months
Hundreds of articles, millions of social impressions, thousands of cocktail cans and many delectable mouthfuls later - the drinks were eagerly adopted as Aussies’ go-to beverage for when the sun’s rays were calling.
Vodka Cruiser - Cannoisseurs